COMING NOv 2, 2026

Jeff Gerson has a deep personal connection to The PATH Fund and Rockers On Broadway ever since being introduced to Donnie Kehr and Cori Gardner by Kamesh Nagarajan and learning about their mission. A loyal supporter for more than a decade, Jeff is honored to be named the 2026 Ambassador of Rock.

With more than 40 years of experience in financial services, Jeff joined Shearson Lehman Brothers (a predecessor firm to Morgan Stanley) in 1986. He is currently a Managing Director, Family Wealth Director, Senior Sports and Entertainment Director, and senior strategic advisor for the GGM Wealth Management Group at Morgan Stanley, where he oversees more than $3.7 billion in private client assets.

He is the recipient of the 1998 Smith Barney Harry Irvine Award for high ethics, professionalism, and commitment to the firm. In 2005, he received the “Portfolio Manager of the Year” Award from the Portfolio Management Institute (PMI), which he co-founded in 2004. Jeff has appeared on CNBC as both a guest and host and has been featured in The Wall Street Journal, Worth Magazine, On Wall Street Magazine, Registered Rep, and other industry publications.

Raised by a mother who was a professional actress, singer, and costume designer, Jeff has a lifelong passion for music. He plays guitar and sings, and even attended Rock ‘n’ Roll Fantasy Camp twice so his mother could see him perform on stage.

A founding member of the Board of Trustees of Bethel Woods Center for the Arts, Jeff served for 12 years as a Trustee. In addition to raising funds and awareness for the organization’s 501(c)(3) initiatives, he and his wife Nicole financed the construction of the Nicole and Jeffrey Gerson Recording Studio, which allows students to record music regardless of their financial circumstances. They also provide scholarships to promising students pursuing further education in music.

Jeff is a graduate of Hobart and William Smith Colleges. He and Nicole are enjoying their empty-nest years at their home overlooking the Delaware River, just minutes from the site of the 1969 Woodstock Festival and the current home of Bethel Woods Center for the Arts.